Job Details

Digital Marketing Director

GovCIO is currently hiring for a Digital Marketing Director who will lead the strategy, execution, and optimization of digital marketing initiatives to drive brand awareness, demand and lead generation, and audience growth. This role oversees multi-channel digital programs, manages external relationships, and collaborates with cross-functional teams to ensure marketing efforts align with business objectives.

This position will be fully remote within the MD/DC/VA area.

Responsibilities

• Develop and own the end-to-end digital marketing strategy for sponsored editorial product launches, events and conferences
• Lead demand generation, digital advertising, SEO/SEM, and email marketing
• Oversee content distribution strategies
• Manage and optimize marketing technology stack (CMS, CRM, marketing automation, analytics, ad platforms, social listening/share of voice tools, e.g.)
• Analyze performance metrics, report on KPIs, and translate insights into action
• Own digital marketing budgets, forecasting, and ROI measurement
• Lead, mentor, and grow a team of digital marketers
• Collaborate with sales, creative, and executive leadership to ensure alignment between strategy and business goals
• Stay current on digital trends, platforms, and best practices

Qualifications

Required Skills and Experience

• Bachelor's degree in marketing, Communications, Business, or related field 8-12 years (or commensurate experience)
• Proven experience driving demand generation and measurable growth through digital channels
• Strong expertise in analytics, attribution models, and performance optimization
• Knowledge and working experience with project management tools
• Expertise with marketing automation and paid media tools
• Excellent leadership, communication, and stakeholder management/oversight
• Experience working with external partners and guiding cross-functional teams
• Strategic planning and execution
• Data-driven decision making
• Team leadership and development
• Budget management
• Cross-channel campaign integration
• Increased qualified program leads and event registration influenced by digital programs
• Improved conversion rates, engagement metrics, and customer acquisition
• Working with external SMEs, continue optimizing a well-integrated digital marketing ecosystem
• A motivated, high-performing digital marketing team

Preferred Skills and Experience

• Experience in the B2B, B2G, technology, or media space

This role is ideal for a strategic, analytical, and creative leader passionate about driving growth through digital innovation.

Posted Salary Range USD $125,000.00 - USD $135,000.00 /Yr.