Job Details

Description:

Job Description:

Work closely with clients to understand customer business objectives, develop strategic plans, architect and deliver solutions that maximize marketing performance and customer engagement

Experience leading MartechAgile teams and working as a bridge between Marketing business and technical teams

Qualifications:

• Martech strategy and modernization.
• Orchestrated and delivered high-valued marketing transformation projects
• Adobe Ecosystem (AEP, AJO, Target, Campaign, Workfront), CDP E2E Campaign lifecycle, Migration of campaign platforms
• 8 + yrs of experience in Marketing technologies
• 4+ years across strategy, campaign platforms, architecture, operations, journey mapping, optimization, experimentation, customer data strategy and implementation
• Lead assessments and cross-functional workshops
• Provide technical guidance and best practices for data integration, customer journey mapping, and personalization.
• Run cross-functional workshops to prioritize business priorities, map to use cases and tech capabilities
• 2+ yrs of experience in Adobe Experience platform
• 1+ yr exp in Adobe Journey Optimizer
• 2+ yrs exp in Adobe Real-Time Customer Data Platform B2B or B2C
• Knowledge of Adobe Target and Launch
• Experience in AEM and analytics is an added advantage

Roles & Responsibilities

Work closely with clients to understand their business objectives, develop strategic plans, architect and deliver solutions that maximize marketing performance and customer engagement

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