Job Details

National Digital Marketing Specialist

The National Digital Marketing Specialist drives CIP's enrollment growth by executing high-impact digital marketing activities across multiple channels and ensuring strong marketing-to-admissions alignment. This role is responsible for digital advertising, website optimization, data reporting, marketing automation, and CRM-supported lead flow. The National Digital Marketing Specialist role is a remote full-time exempt position located near one of our centers who reports to the National Marketing Manager.

This position operates in a highly scheduled environment but may require longer hours and occasional weekend work and minimal travel as job duties demand. The National Digital Marketing Specialist position involves a moderate physical demand.

The ideal candidate is technically strong, data-driven, and energized by working within a mission-driven organization supporting neurodiverse young adults.

The College Internship Program (CIP) is a full-year private young adult transition program for individuals 18-26 with autism, ADHD, and other learning differences offering comprehensive and specialized services. CIP's programs uniquely address the needs of adolescents and young adults with high-functioning autism, ADHD, and other learning differences by providing a comprehensive curriculum, expert staffing, and a structured weekly schedule. We believe that a learning disability is a learning difference, and our expert staff understand and meet our young adults enrolled in the program where they are at. Our programs focus on the generalization of specialized skills specifically for autism and learning differences. CIP students live with a close-knit community of peers within a supported apartment living setting and fully access the community around them. Each student's unique needs are met individually as they prepare for success in independent living, college, and employment. CIP is the result of strategies we have developed over 40 years working with hundreds of young people who learn differently and have exceptionalities, helping develop the self-knowledge and skills to live happy and productive lives.

All the Responsibilities We'll Trust You With:

• Execute and optimize Google Ads, Meta/Facebook, and retargeting campaigns for CIP's national programs.
• Conduct keyword research, build ad groups, write ad copy, and run A/B tests.
• Monitor campaign performance and recommend adjustments to improve lead quality, cost per lead (CPL), and conversion rates.
• Manage digital tracking infrastructure (UTMs, pixels, conversion tracking).
• Build and update landing pages using WordPress, Salesforce, and comparable Content Management Systems.
• Support SEO implementation, including metadata, indexing, and keyword updates.
• Monitor website performance and suggest improvements for CRO (conversion rate optimization).
• Maintain the accuracy of website pages, blog content, and resource pages.
• Support accurate lead routing, data consistency, and field mapping.
• Monitor the flow of leads and identify breakdowns or inefficiencies.
• Collaborate with other CIP departments on system improvements.
• Pull reports from Salesforce related to inquiries, applications, pipeline movement, and enrollments as needed for marketing performance analysis.
• Schedule content across primary platforms (Facebook, Instagram, LinkedIn, YouTube).
• Monitor engagement, respond to basic inquiries, and flag opportunities or issues.
• Support storytelling content and campaigns created by the Marketing Manager.
• Assist in deploying digital content, SEO, blogs, newsletters, and downloadable resources.
• Prepare creative briefs for the graphic designer to produce ads, visuals, and collateral.
• Help coordinate webinars, events, and digital campaigns, including registration workflows.
• Pull and analyze data from sources such as Google Analytics, Google Ads, Meta Ads Manager, and Salesforce.
• Create weekly and monthly performance reports focused on: CPL, CTR, conversion rates, lead quality and source attribution, center-specific and program-specific funnel performance.
• Recommend optimizations and identify trends to improve campaign effectiveness.

Qualities You Possess:

• The National Digital Marketing Specialist will possess exceptional communication skills, precise attention to detail, superior organization and prioritization skills, and self-motivation in managing tasks to completion. They will have genuine empathy and awareness of the needs and sensitivities of prospective families, students, and staff.

Your Areas of Knowledge and Expertise:

• 2+ years of experience in digital marketing, performance marketing, or demand generation is required.
• Hands-on experience with: Google Ads (Search, Display, Retargeting) is required; Meta Ads Manager is required; Google Analytics (GA4) is required; CRM and marketing automation platforms is required.
• Experience building and updating landing pages is required.
• Understanding of SEO implementation and keyword strategy is required.
• Strong analytical ability and comfort interpreting dashboard metrics required.
• Ability to manage multiple priorities and meet deadlines is required.
• Organized, detail-oriented, proactive communicator is required.
• High School Diploma or GED is required.
• Bachelor's Degree from an accredited institution in a related field is highly preferred.
• Experience in education, behavioral health, autism services, or other mission-driven organizations is highly preferred.
• Proficiency with Salesforce Marketing Cloud is highly preferred.
• Familiarity with attribution models, UTM tracking, and lead scoring is highly preferred.
• Ability to write clear, engaging digital copy (ads, email, landing pages) is highly preferred.

This role may also be of interest to candidates searching for positions or skills related to SEO specialist, digital marketing, social media managers, marketing manager, Google ads, growth marketing, strategic communications, and content marketing manager.

Accommodations Disabilities Act Statement

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job position.

Affirmative Action Plan (AAP)/Equal Employment Opportunity (EEO) Statement

College Internship Program (CIP) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

This job description is intended to provide a general overview of the responsibilities and qualifications associated with this position. It is not an exhaustive list of all duties, responsibilities, and qualifications required. Team members may be assigned additional responsibilities as necessary.