Job Details

Job Description:

Introduction:

At EverTrue, team members at all levels find their calling in our mission of Older Adults Living Life to the Fullest. In this work environment, all team members are part of a community and appreciated by the people they work with - residents and coworkers - every day.

Summary:

The Communications Manager is responsible for the creation of strategic communication plans and content to support multiple branded channels including but not limited to: Digital Communications, Social Media Channels, Website and Public Relations so internal and external audiences are aligned to organization priorities and updates.

A successful Communications Manager has superb verbal and written communication skills alongside highly developed attention to detail to present written, verbal and visual materials that speaks to various stakeholder groups of the mission and story of the organization. They can prioritize multiple projects to meet deadlines.

Essential Duties and Responsibilities:

1. Develops communication plans and campaigns on behalf of various initiatives utilizing current and future communication channels and tools.

2. Creates timelines, identifies key messages, writes corresponding copy that meets audience needs, and proposes communication delivery methods

3. Monitors the success of communication plans, communicating results and reporting as needed.

4. Oversees internal and external communication channels, including all social media sites, websites, digital, and email communication

5. Is the lead strategic social media manager, responsible for content creation, audience engagement, brand storytelling and performance analytics to grow the EverTrue online presence and drive business impact

6. Develops and executes strategy using data-driven social media storytelling that aligns with brand goals and business objects.

7. Designs, writes and curates engaging content (text, images, video and graphics) tailored to platform and audience.

8. Oversees platform management for corporate and community social media channels through scheduling, posting and engagement

9. Creates robust social media training for editors in the communities to align them to brand standards and best practices.

10. Is a lead content creator, maintaining accurate and precise grammar in the voice of requesters and the organization

11. Partners with EverTrue team members to provide compelling copy and visuals for digital and print pieces, which include but are not limited to internal channels, social media channels, stories, SEO articles, website copy, etc.

12. Writes press releases, news articles, and organization stories

13. Interviews residents, family members, and team members as needed

14. Monitors brand reputation and review solicitation for the overarching organization as well as individual communities and service lines

15. Crafts responses and triages responses as needed

16. Provides reporting and support for communities in garnering reviews

17. Supports Communication Specialist, including task review, co-writing, strategy development and editing

Knowledge, Skills, & Abilities:

To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Seven (7) years of prior, relevant experience including experience in social media management, content creation or digital marketing
• Bachelor's Degree
• Demonstrated proficiency in content writing and writing for different audiences

(Writing samples required upon request.)

• Proficient in social media scheduling tools such as Hootsuite/Meta and in social media content tools such as Canva and Adobe
• Proficient in Microsoft Office suite with MAC and PC environments
• Acute sense of judgment, tact, and diplomacy
• Strong sense of teamwork, interpersonal skills, and a strong willingness to help in any area and learn new things, even if they are outside the proverbial "box"
• Excellent problem-solving abilities and the ability to both manage and execute projects
• Must be adaptable, motivated, and dependable

Physical Requirements & Working Conditions:

The physical activities, demands and working environment described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties and responsibilities.

While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; and talk to hear. The employee frequently is required to sit; reach with hands and arms; and stoop, kneel, crouch, or crawl.

The working conditions include:

• A well-lighted and ventilated working area
• Appropriate ergonomic and personal safety equipment is provided if needed
• Noise level in work environment is usually quiet

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable federal, state, and local laws and standards.

Additional Information:

N/A