Job Details

Approximately 25-30 hours a week. $22/hour

About BookBreak

BookBreak is a startup based in Maryland, just outside Washington DC. We have more than 2000 member schools (and growing) that share our high-quality online author talk programs with their students. BookBreak launched in 2023 with an author talk series geared towards elementary schools that features two to three K-5 author events each month along with resources for educators. We expanded the program to middle schools in 2024 and are expanding the program to high schools for the 2025-26 school year. We have a strong commitment to the achievement of excellence and diversity, and strongly encourage candidates to apply who will enrich a culturally inclusive environment. You can learn more about us at bookbreaks.org.

Marketing Associate Job Description

The Marketing Manager will be the dedicated marketer for the BookBreak brand, one of Perpetual Learnings service lines. This position will report into the marketing team, whose responsibility is to generate leads, and grow the brand. The successful applicant will have experience working both in K-12 education and in marketing, with the ability to create content that speaks authentically to teachers, school librarians, and school administration.

Responsibilities

• Manage day-to-day content calendar for email marketing, social media and blog posts
• Collaborate with marketing team and cross-department teams on marketing content
• Write blog posts, social media content, and email campaigns
• Analyze performance results of all content and iterate as needed
• Create graphics for marketing content
• Manage online ads including: A/B testing with content and audiences, analyzing results, and iterating.
• Gather positive feedback from clients to create content pieces such as testimonials, case studies, and thought leadership pieces
• Develop impactful marketing partnerships through outreach and meeting with potential partners
• Edit photos, logos and videos, as needed
• Assist with conference efforts, as needed
• Send email campaigns, as needed
• Write press releases and coordinate submissions to media
• Organize educational webinars and virtual events geared towards librarians
• Attend 2 to 4 conferences/education events per year (if able)

Qualifications

• 3-5 years of demonstrated experience in marketing
• 3+ years experience as a school librarian or teacher in an elementary, middle, and/or high school
• Love of children's, middle grade, and YA literature
• Creative writing skills with the ability to capture customer voice for K-12 schools
• Strong organizational skills and ability to manage multiple priorities
• Highly detail-oriented
• Aptitude for learning new programs and tools quickly and efficiently
• Exceptional and professional communication skills, both written and verbal
• Adaptability and strong problem solving skills
• Ability to build rapport and collaborate with others within the company and externally
• Experience successfully working remote
• G-Suite
• Facebook
• Instagram
• LinkedIn
• Writing long and short-form content for email campaigns, blog posts, and social media posts in the B2B space
• Managing or contributing to content calendars
• Pulling and synthesizing social media analytics for reporting

Preferred Skills

• Experience working in a B2B environment
• Working with content management on websites
• Meta Business Suite/Ad Management
• LinkedIn Advertising
• BlueSky (familiarity preferred)
• TikTok (familiarity preferred)
• YouTube (familiarity preferred)
• Ability to understand SEO and GEO (AI) principles

Do Not Apply If

• You are not able to stretch yourself for new challenges
• You dislike hard work
• Supporting a startup isn't exciting for you

Why Work For BookBreak

• Chance to work in a fast paced and fast growing startup where you can expect to learn quickly and be challenged daily
• Opportunity to shape the direction of the BookBreak brand and positioning
• Excellent growth and advancement opportunities
• Completely virtual team so you can work from anywhere
• Paid Time Off
• Retirement savings with 4% company matching
• Health insurance
• Free books

Before You Apply

The job application requires a resume, cover letter, three references and answers to six short answer questions. You can continue on to view all of the questions but we recommend not starting your application until you have the required pieces or sufficient time to complete them because you cannot save an unfinished application. Applications will be accepted until November 15, 2025, but interviews and hires will be on a rolling basis so please apply as soon as possible.

How to Apply

Please apply via our Google Form application here:

Applications will only be considered through the Google Form

Applications will only be considered through the Google Form.