Job Details

Job Summary:

Zero Gravity Marketing is seeking a Paid Media Coordinator, Programmatic to join our growing team. This role specializes in programmatic advertising and will focus on managing campaigns across platforms like StackAdapt and other demand-side platforms (DSPs). The ideal candidate has a strong foundation in digital media buying, audience targeting, data analysis, and campaign optimization.

Key Responsibilities:

• Work with Senior team members to plan, execute, and optimize programmatic campaigns with DSPs (StackAdapt, etc.)
• Oversee programmatic campaigns across CTV, Display, Audio, etc.
• Monitor campaign performance, adjusting bidding strategies, audience segmentation, and creative rotation for continuous improvement.
• Leverage data-driven insights to optimize targeting, ad placements, and creative elements for maximum efficiency and ROI.
• Implement A/B testing strategies to enhance campaign effectiveness, including audience segmentation, creative variations, and landing page optimization.
• Collaborate with internal teams to ensure seamless execution of programmatic initiatives aligned with client objectives.
• Stay up-to-date on programmatic trends, platform updates, and best practices to maintain a competitive edge in the industry.
• Report and present key performance metrics to stakeholders, providing insights and recommendations for continuous improvement.
• Manage budgets efficiently, ensuring campaigns meet KPIs and deliver measurable results for clients.

Qualifications:

• At least 1+ year of experience in programmatic advertising, paid media, or digital marketing.
• Hands-on experience with StackAdapt or other DSPs
• Strong analytical skills with the ability to interpret data and optimize campaign performance.
• Experience with audience segmentation, lookalike modeling, and contextual targeting.
• Understanding of programmatic buying and data-driven marketing strategies.
• Proficiency in Google Analytics, Google Tag Manager, and other tracking tools is a plus.
• Strong attention to detail, organizational skills, and ability to manage multiple campaigns simultaneously.
• Bachelor's degree in Marketing, Advertising, or a related field preferred.